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Project location: Marsa Boulevard, Dubai Festival City
Year of Build: 2025
Description: Alpha Nero partnered with Maje to bring their party capsule universe to life through a fully immersive, contemporary retail environment – the brand’s first ever global pop-up – launched at Marsa Boulevard.
From fabrication and finishing to lighting and onsite execution, our team delivered a circular pop – up experience that blended storytelling, fashion and sensory engagement






