Send Location Flagship Store - Alpha Nero
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Project location: Al Wasl Road, Dubai, UAE

Year of Build: 2025

Description: Designed by Riyad Joucka and M.E.A.N Design Dubai, and a turnkey build by Alpha Nero, the Send Location Flagship store in Dubai has already been named the winner of the Commercial Interior Design ‘Retail Interior Of The Year’ even before its opening. This project translates Khabib Nurmagomedov’s legacy into a physical space. More than just retail, the store embodies values of strength, humility, and discipline, merging regional traditions with contemporary design to create a platform for both commerce and cultural presence. Details include concealed changing rooms with infinity mirrors, a mashrabiya patterned with the ‘Send Location’ logo, and a neon “Alhamdulillah” calligraphy by Muthanna Hussein, set against striated stone.

Send Location Flagship Store

Built at: Al Wasl Road, Dubai, UAE

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Dubai \ Dubai Production City P.O. BOX 485008.

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2 / Production and Manufacturing

Offering Shopfitting services for luxury brands, our Spacious facility in UAE, an in-house team of skilled fabricators and state of the art, innovative machinery allows us to take you from blueprint to build, effortlessly. 

3 / Installation

From assembly to quality control, our team of installation experts ensure that every detail is aligned with your specifications during set-up. Troubleshooting on site, tear-down and maintenance ensure that the transition from spotlight to storage is a seamless one, enhancing our luxury shopfitting services.

4 / Logistics

Experience enhanced luxury retail store solutions with our dedicated logistics team, guiding you seamlessly from project commencement to completion. They assure punctual delivery and careful mobilisation of even the most fragile fit-out components.

1 / Retail Design Services

Our team of skilled in-house designers meticulously recreate store design blueprints, capturing every intricate detail to mirror your brand’s unique style and identity, bringing your true vision to life.